Permanent Alcohol Recovery is Taking Over

“Permanent alcohol recovery is replacing “the one day at a time” sobriety philosophy!”

Finally, our day has come.

We walk away from an old, over-utilized, and ineffective concept of sobriety into a new world that we call “David Essel‘s Permanent Alcohol and Addiction Recovery Program.“

Yes, I walked the line as an alcoholic and addict for 30 years, starting at the age of 12.

The first several times even as a professional, who was helping other people get sober while I was still struggling, I tried to get sober by doing it just “one day at a time”.

It’s an old formula that people rave about, which is extremely ineffective when it comes to long-term recovery. So 30 years ago we dropped following the crowd, and we created an alcohol and addiction recovery program that’s based on a permanent commitment for the rest of people’s lives.

And it works! As a matter of fact, it works every time!

The concept of getting sober one day at a time has been around for 80 years, and while it may have been a lifesaver for people 80 years ago, because of the increased information coming out in the world of addiction recovery, we needed to do something different.

The last time I checked, programs that are following and promoting the “one day at a time” sobriety concept, have about a 10% success rate… That means they have about a 90% failure rate!

And why is that? Because there’s no commitment!

Anyone can say they’re not going to drink for one day at a time… But the people in those programs rarely are successful long-term, as a matter of fact, rarely do many of them average 365 days in a row of sobriety.

In our permanent alcohol and addiction recovery program, we share with people within the first several weeks of working with us, that we’re going to make a full-time commitment, we’re going to make a 100% commitment to sobriety and recovery for the rest of our lives.

It just doesn’t make sense to ask someone to commit one day at a time when they’ve struggled with their addictions for five years or 10 years or in my case 30 years or longer!

We need to get serious in the world of recovery, and one day at a time just isn’t cutting it. But when I can talk to people about permanent, full-time, sobriety and recovery for the rest of their lives, and share with them the benefits that thousands of people who have followed this program have received over the past 30 years, we get people excited about getting sober!

We get people excited about becoming fully recovered!

When they leave our program, we tell them that there’s no need to call themselves a recovering alcoholic or a recovering addict, we just say to use their full name with nothing else needed.

Even though it’s been a very long time since I have completely recovered, I never say “Hi I’m David Essel a former alcoholic or a former addict“, I just say “Hi I’m David Essel.“

That’s it. It’s permanent.

And let me give you an example of how powerful this program is, and this is a personal example and I’ll also give one of someone else as well.

When I decided to get sober a very long time ago I knew that the recovery system was in great trouble, the treatment center that I went to was adequate but not good.

So I started talking to my clients about committing to recovery for life. To commit to sobriety for life. And it’s not hard to do when you have them write their story of addiction, how they’ve lost relationships, money, maybe they’ve run into health problems, maybe they’ve run into relationship or career problems, and when you get them to see in writing all the chaos their addiction has caused over the years, it’s much simpler to get them to commit to full-time, lifetime recovery because they understand the chaos they’ve had for the last number of years.

In the last year and a half both my mother and father passed away, I was deeply in love with them both since my mid-20s when I finally realized how incredible they were as my parents.

I loved them with all my heart, constantly posting social media pictures of my mom, my dad, my brother, and my sister so that everyone in the world knew how much I love my family. When they both got extremely ill four years ago, it would’ve been so easy through the stress, especially watching my mother die of dementia, to reach out for a drink or to escape for a weekend with a bag of cocaine. But instead, not one time over the four years of their suffering and dying did I even think about having a drink!

Over the four years of their death and dying, which was so painful not only for them but for the whole family, not one time did I ever consider doing any type of drug or alcohol to escape the pain.

I have taught myself, the same principles I teach all of my clients, that once we are fully recovered there will be no temptation regardless of what we go through to have a drink again or to go back to the drug lifestyle we were used to.

It’s very interesting when I have a client that accepts the commitment of a life free of addiction, how over just a few weeks they start to get excited about how their life is going to radically change. But this “one day at a time” stuff just doesn’t cut it.

Can you imagine, if you’re dating someone and you ask them to marry you, and they look at you excitedly and scream “yes!“ But what would they say if you followed it up with this line: “Honey I’m so excited to marry you, we’re going to have an amazing life together, but I’m only going to marry you one day at a time. So every morning when we get up we will get married again.“

Do you think your partner would be thrilled? Excited? Neither do I. If they were smart, they would grab their belongings and run out the door.

We’ve got to change the philosophy of recovery in this program.

A client that I helped get sober over 10 years ago recently sent me an email and I’m going to paraphrase what she said:

“David, ever since I got out of the mindset of trying to get sober one day at a time and bought into your permanent alcohol recovery program, my life has radically changed as you said it would. My husband, who had multiple times actually tried to get me out of his life, loves me more now than I could ever believe.

But more importantly David, I love myself now more than I could ever believe! In my world of alcoholism, I was drowning in self-pity, guilt, and shame looking for any opportunity to escape the real-world emotions that I didn’t want to deal with.

After you taught me the tool of emotional regulation, combined with a commitment to sobriety for life, everything, and I mean everything in my life changed!

I’m so glad I dropped the old model and followed your new proactive model into a full-time, and full-blown commitment to sobriety and recovery. I talk about you all the time to my friends still struggling. They understand the concept, and I encourage them to work with you every day.

Thank you, for saving my life, and for giving me my life back.“ Patricia, New York

There are hundreds of stories I could share just like the above. Join our “permanent alcohol and addiction recovery program today“, at 
www.davidessel.com

This new permanent recovery program will become the wave of the fu
ture, so let’s ride the wave together.“

David Essel‘s work has been highly endorsed by individuals like the late Wayne Dyer, and celebrity Jenny McCarthy says, “David Essel is the new leader of the positive thinking movement.“

His work as a counselor and minister has been verified, by organizations like 
Psychology TodayTherapy TribeTheravive, and marriage.com have verified David is one of the top counselors and relationship experts in the world

To reach David simply visit 
https://www.davidessel.com

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By David Essel January 7, 2026
I am reaching out to all of my former clients, excitedly offering you a free 30 minute session to help you prepare and make 2026 your year! Whatever you’d like to work on, creating new goals, letting go of bad habits… We will rock in 30 minutes and get you moving in a beautiful way! Whether we talk about addictions, relationships, spirituality, finances, mental health, entrepreneurship, grief, weight loss,… For almost 50 years, we’ve covered the above topics and more! Just reply to this email, saying, “I would love my free 30 minute session with David as a former client!“ And my team will set it all up for you.😊 For everyone here who has not been a former client, I want to remind you that we always have gifts for you as well: when you go to the website on the homepage, you’ll see 5 of our top 16 best selling books absolutely free! So even if you never worked with me as a client, you still have this opportunity to get all five books at no charge. By doing this, you will also have an edge and making 2026 your year! I’m excited to help as many people as I can. The whole reason I’m on earth is to do this work, and I know you and I together can help you create a plan of action that will bring you what you desire in the next 365 days ahead! Sending love, David and Team David
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By David Essel January 2, 2026
I sit here today, like many people, looking back at the last five years and understanding the struggle that most of us have been going through. Like me, you might be experiencing a holiday season without a loved one Like me you might be experiencing a holiday season that has been preceded by several years of deep trauma, that for many of us is a part of our lives… Even though we wish it wasn’t. In the struggles we’ve all faced, I think it’s so important to figure out what we’re learning about ourselves, what we’re learning about our belief systems, what we’re learning about self-care and how we treat others. Normally people do these posts on January 1 getting everyone ready for the new year, but I wanted to do it today because 2026 is in our hands, it can be complete crap, or it can be something quite different. It really depends on our perspective, our mindset, and how we’re willing to change what isn’t working now into what will work in the near future. Some of us have had incredible health struggles. Others have had relationship break ups. Others have gone through Divorce. Others have gone through financial collapse. Others have tried to figure out the whole world of grieving, after losing a loved one when they’ve never been in that position before. Others have struggled with finding the right job, the right career Others have struggled with deep mental health issues, anxiety, depression, mental issues. So we come to this point, and we can either hold onto the struggles that we’ve gone through over the last five years or we can slowly start to release them and look for tools that are all over the place and how to change our mindset how to change our subconscious mind and how to expect the best after five years of hell for many of us. Is it possible? Hell, yes! But we have to decide now… How we’re going to strengthen our mental health, how we’re going to improve our physical health, how we’re going to improve our relationships, how we’re going to improve our financial situation, how we’re going to improve anything else not mentioned here that has been a stressful experience for us in the past. Many of us will find solace in a deep connection by going deeper into your spiritual or religious experiences. Others will find solace by finding a mentor, counselor, teacher who can assist us because they’ve already been in the situation we’re currently facing. Others will find solace “community“, whether it’s business groups or Recovery, groups, or mastermind groups, community could be the answer for many people who are struggling right now. Others will find solace simply by letting go! By releasing the constant grind… By releasing the Constant need to “have more buy more“ Others will find solace by going deeper into the world of volunteerism, whether it’s pet shelters or reading to the blind, there’s so many different ways that you can start to shift your identity from struggle to service. Others will find solace by going into the creative world, by learning a musical instrument or learning how to draw or paint or woodwork or some other type of hobby that allows them to tap into different parts of the brain to continue to grow as a human being, not to get stuck in the negativity. I have clients that have found great solace in the last six months by completely getting off of all social media. I have clients in the last six months that found solace by completely eliminating anything to do with the news or political conversations. I have clients in the last year that never believe they’d be able to meditate or learn diaphragmatic breathing or learn emotional regulation or lose 50 to 100 pounds and yet they’ve all done it in the last 12 months! But it didn’t happen because they started 30 days ago it’s happened because they started 12 months ago which is the whole purpose of my article here! Now is the time my brothers and sisters to begin the change! Now is the time to start to really learn about the power of your subconscious mind and how to turn it into one of the greatest assets you’ve ever had in your life and I promise you this… If you learn how to master The subconscious mind in 12 months, you’ll be a completely different person potentially in every area of your life! I’ve seen that happen in my life! I’ve seen it happen in thousands of thousands of clients that I’ve worked with over the past 50 years… Their lives completely changed in a year or less! This is why I am Asking you to strongly consider taking the time now up until January 1 to really get yourself going so on January 2 you know what you’re gonna be doing every day in order to shatter the old triggers, to shatter the old fears and insecurities, and to bring you to the place that you want to be financially, relationship, wise, healthwise, mentally, emotionally… I want you in 12 months or less to be exactly where you want to be and I know you can do it because I’ve seen it happen over 1000 times! You have the power to radically change your life right now if you so desire! You have the power to completely turn around anything that has been a trigger, and turn it into a non-event! Believe in yourself! Believe even deeper in yourself! I am wishing you the most amazing radical change if that is what’s necessary in your life, so you can live the life of your desires, your dreams and create at the same time opportunities for others to see what’s possible… You become the role model for success! I’m sending you so much love, so much joy, and a prayer that you take 2026 seriously enough to begin in writing the daily rituals that you will start to follow in order to create what you deserve. With love, David 
By David Essel December 30, 2025
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